NZ Business & Parliament Trust
Branding, Corporate Identity
NEW ZEALAND PARLIAMENT
NEW ZEALAND
The NZ Business & Parliament Trust acts as a bridge between NZ Parliament & the leading companies in the country; creating opportunity for an educational collaboration between the two. After 25 years in operation, the brand was in dire need of a facelift to bring it into line with the progressive country New Zealand has become.
The colour palette was updated to reflect the vibrancy and diversity of New Zealand. The range of bright, complimentary colours are used sparingly to maintain a sophisticated, modern look. Annual reports & all informational documents produced by the trust reflect a strong tie to NZ heritage, utilising imagery related to Parliament in a subtle, yet striking way.