Brand Communications, Strategy & Design.
Brand Communications, Strategy & Design.
BNP PARIBAS BANK
MIDDLE EAST & NORTH AFRICA
BNP Paribas, a European based bank, launched a new set of exclusive, gender specific, platinum credit cards for high net worth customers in the Middle East. The BNP stars were adapted to create a colour specific version for each gender. Green was used for men & burgundy for women. To enhance the exclusive & luxurious feel, a precious stone was embedded within the card. These cards were designed to make an impact!