Brand Communications, Strategy & Design.
Brand Communications, Strategy & Design.
GLAXO SMITH KLINE
UK, EUROPE & MIDDLE EAST
After falling sales in the UK, GSK decided a major overhaul of the Macleans range was needed to boost sales once again. The new packs did just that, putting the Macleans brand back into the top spots; a strong consumer favourite.
Till this day the new designs have stood the test of time. The concept focuses on the idea of “Layers”, giving the feeling that the product is effective right down inside the tooth. Symbols, colours & patterns are used to help differentiate between variants.