Brand Communications, Strategy & Design.
Brand Communications, Strategy & Design.
LVMH (LOUIS VUITTON MOËT HENNESSY)
EUROPE
Working with LVMH, the brand encapsulation guidelines were created for Belvedere, the world’s foremost premium vodka - a strong symbol of luxury and craftsmanship. The tone of voice and aesthetic look was crafted around the pioneering spirit of the brand personality and from the existing DNA of the Belvedere vodka itself.
The guideline aims to capture Belvedere's unique spirit, portraying the brand in a sophisticated & succinct way. Carefully selected imagery reinforced this positioning and created a truly differentiated and unique brand portrait. Since its launch, Belvedere Vodka still proves to be one of the most popular drinks on the market, owing to its success.