Brand Communications, Strategy & Design.
Brand Communications, Strategy & Design.
THE COCA-COLA COMPANY
MIDDLE EAST
After gaining an in-depth understanding of Arwa’s core audience and local as well as international competitors, we discovered that they needed to deliver the purest form of water to their consumers with a focus on the fact that it was low in sodium.
Hence, we crafted a story of unbound quality, allowing the brand to ensure a relevance and uniqueness that would stand the test of time. Through the Vision, Mission and Customer Journey defined by us, the Arwa experience would set the bar as the true definition of purity & simplicity, whilst entertaining and deeply fulfilling the needs of its consumers through its offering. It has now been sold across most of the Middle East since 2012.