Brand Communications, Strategy & Design.
Brand Communications, Strategy & Design.
BAYERISCHE MOTOREN WERKE AG
MIDDLE EAST & NORTH AFRICA
Voted as one of the leading luxury car brands across the world, BMW continues to remain unique in its offering and unsurpassed by its competitors. The XD Team is a members only community created for BMW X owners, focusing on the off-road capabilities and outdoor excitement to be had with these unique vehicles.
The concept was created around the current BMW logo, portraying the idea of a compass: of going anywhere and everywhere without boundaries. The billboards use real sand, pebbles & gravel to highlight the feeling of the outdoors.