Brand Communications, Strategy & Design.
Brand Communications, Strategy & Design.
MEZZAN
MIDDLE EAST
When approaching the revamp of the Stix packaging, we were asked to come up with a story and an attitude that defined the brand. The Stix manifesto was all about going all in and embracing the world we live in, embodying the values “Choose Fun”, “Be Yourself” and “Live life”, whilst making sure the packaging was appetising and strong on shelf.
The result is a playful logo depicting a globe to portray the idea of world travel and adventure. A vibrant, colourful pack and appetising ingredients were used alongside a bold flavour descriptor. Point of sale posters and danglers used imagery associated with exploration and travel.