Brand Communications, Strategy & Design.
Brand Communications, Strategy & Design.
PURELICIOUS
NEW ZEALAND
New Zealand’s leading souvenir company wanted to revamp the look of their iconic Kiwi sweets range. The brief was create an eye catching, appetising showcase for some of the most popular, local flavours known in New Zealand. A touch of culture in a box.
The logo was modernized and uplifted and a story was created around every iconic flavour; the history of how each came to be known as a Kiwi favourite and the way in which people from New Zealand would typically enjoy them.